North Shore High School Business Education

This course introduces students to the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how marketing trends, issues, global economic changes, and information technology influence consumer buying habits and business decisions. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice. Topics covered will include Cause Marketing, advertising effectiveness and Gorilla Marketing.  Projects, guest speakers, business competitions, and a field trip will be incorporated into the curriculum to provide an authentic learning experience.